Challenge
Adufértil, a well-known and admired fertilizer company, one of the largest in South America, was about to complete 40 years of existence. years In addition, it was also necessary to create a symbol that could be used as brand support.
Services
Brand design, Strategy
Website
Date
07/03/2020
Strategy
For this challenge, I worked in committees with the client's c-levels and executive team, and as we defined the Inocente archetype: Inspired by the company's construction history, where its owner Mario Marchionno put all his effort into it, but with his simplicity managed to inspire positivity in other people who joined him on the journey.'
Also in this first phase, we worked on aspects of the buyer persona and proto persona, using a bit of in-depth research to define the creative paths we would take.
Creation
As the first element of differentiation and reinforcement of the corporate brand, we redesigned the Adufértil brand In the Visual Universe, the blue and green colors give property and show the seriousness and solidity built in 40 years of company The typography used values the geometric shapes to balance the applications and converse harmoniously with the other brands The symbol – the acute accent – is the protagonist of the visual identity, being applied with variations with images in the background or with solid color, reinforcing the company's connection with the agro market.
IMPLEMENTATION
Adufértil is a strong brand It now expresses itself with propriety and differentiation both verbally and visually. In addition to distancing itself from competitors, it has its brand consistently organized in order to bring even more value to the brand.
Team
Creative leadership / Brand manager
Muhammad Umm
Strategic Leadership
Priscila Ferreira Jeronimo - Marketing Manager
Service and Strategic Relationship
Bianca Moreira – Customer Service
Team Content
Poliana Rodriguez – Copywriter
Client Approval Committee
Mario Marchionno - Founder
Douglas Fontanini - CEO
Marcello Marchionno - CCO
Marianne Marchionno - CFO