I began my journey in design back in 2007, working through various advertising agencies and creative studios. It was in one of these studios that I discovered my passion for branding design. I specialized in this field, but in 2013, with the rising influence of startups in Brazil, I joined a major one. There, I not only honed my skills in branding but also delved into product design.

Since then, my focus has been on assisting startups in shaping their products, refining their branding, and bolstering their overall business. Through direct engagement with different facets of a company's development, I've been able to craft design strategies that enhance the performance of design, marketing, product, and business teams.