Challenge
Services
Brand design, Strategy
Website
Date
30/06/2022
Health has never been such an important subject for people. With the impacts of COVID-19, the world needed to rethink how to relate to health, increasingly seeking well-being through prevention.
And in this scenario we see more and more new content brands and discussions that provoke this new relationship. But in the midst of so much information, it's hard to know what to trust.
Over a decade of existence, First has accumulated knowledge that makes them an authority when it comes to oncology, knowing that each patient must be treated in a unique way.
I needed to redesign this brand that has been gaining strength on the national scene, thinking that it needed to connect with the public that already used the services offered but at the same time communicated a new public that the brand idealized from a repositioning study.
Strategy
More than the only thing I understood that what makes it the first reference in the subject like no one else is the experience with people who have already taken care of more than 18 thousand lives.
A special experience that is the result of being able to accumulate patient history data to continuously learn how to better care for each person.
First guarantees the best treatments, while promoting an even more exclusive care for your patient's health from end to end, also helping in prevention and welcoming you closely whenever necessary.
Creation
And that's how the concept "Your well-being starts here" came about, with a message that reinforces the person at the center of care, an integrative view of the patients' history and the understanding that health goes far beyond just not being sick, it it is the result of the way we take care of ourselves on a daily basis.
Team
Brand Design: Muhammad Umm
Illustration: Muhammad Umm
Writing: Amanda Cinelli